GLOTRAXA

ECONOMY / MARKETING / AUDIT / CONSULTING / TRAININGS

END-TO-END ANALYTICS IMPLEMENTATION

Service: End-to-End Analytics Implementation

Service Description

End-to-end analytics implementation is a comprehensive service for building full-funnel analytics, allowing you to see the entire customer journey with your business: from the first interaction (ads, website, call) to repeat purchases and LTV. This helps optimize marketing investments, improve ROI transparency, speed up decision-making, and identify bottlenecks in the sales funnel.

Main Implementation Stages

  1. Goal Setting and KPI Definition

    • Identifying key business metrics: ROI, LTV, CPA, conversion rate, revenue, customer retention.

    • Stakeholder interviews to clarify requirements.

  2. Audit of Existing Data Sources

    • Inventory of channels (ads, website, CRM, call tracking, offline locations, marketplaces).

    • Data quality, completeness, and structure verification.

  3. Data Architecture Design

    • Defining integration methods to consolidate all data into a single storage (DWH, BigQuery, cloud solutions).

    • Selecting BI tools for visualization (Power BI, Tableau, Looker, DataLens).

  4. Data Integration and Collection

    • Setting up automated data transfer between CRM, analytics, ad platforms, and telephony via API, ETL, or Measurement Protocol.

    • Verifying end-to-end linkage: channel-source-lead-deal-revenue.

  5. Aggregation, Processing, and Visualization

    • Building dashboards with breakdowns by channels, campaigns, segments, and funnel stages.

    • Customizing reports for different roles: marketer, manager, investor.

  6. Quality Control and Regular Audits

    • Implementing data quality control procedures, monitoring, and automatic alerts for anomalies.

  7. Employee Training and Support

    • Conducting training sessions on working with dashboards.

    • Methodological support and regular system improvements.

Service Benefits

  • Full transparency of ad effectiveness — accurate ROI by channel down to the deal level.

  • Reduced costs for inefficient channels — budget reallocation towards more profitable sources.

  • LTV increase and churn reduction — building customer strategies based on actual data.

  • Reporting automation — reduces analyst workload and speeds up business decisions.

  • Fast payback — market experience shows BI solutions pay off in 3–6 months with a turnover from $40,000+/mo.

Timeline and Cost

  • Implementation timeline: 2–6 months, depending on the number of sources and integration complexity.

  • Cost: depends on the number of integrations, infrastructure, and customization requirements (usually from $1,000 to $10,000+ for mid-sized businesses).

Who This Service Is For

  • Medium and large B2B and B2C companies.

  • Projects with omnichannel sales (online + offline).

  • Companies with significant marketing budgets aiming to maximize returns.

Cases/Results

  • Conversion growth up to 18%, churn reduction by 12%, faster reporting, and quicker decision-making.

  • Ad budget optimization and significant ROMI increase.

Order end-to-end analytics implementation to gain full control over your data, marketing, and profit growth.