GLOTRAXA

ECONOMY / MARKETING / AUDIT / CONSULTING / TRAININGS

END-TO-END ANALYTICS AUDIT

END-TO-END ANALYTICS AUDIT: Ensure Data-Driven Precision Across the Entire Customer Journey

An End-to-End Analytics Audit is a thorough evaluation of your organization’s entire data ecosystem—from initial customer contact to final conversion and beyond. This service uncovers gaps, inconsistencies, and areas for improvement by analyzing how data from all touchpoints (online, offline, sales, CRM, advertising, and more) is collected, integrated, and reported, ensuring you have a truly comprehensive view of marketing and business performance.

What does an End-to-End Analytics Audit include?

  • Assessment of data collection across every channel: web, advertising platforms, CRM, call tracking, email, and offline sources

  • Review of data integration and consistency: identifying breaks or mismatches between systems and stages of the customer journey

  • Validation of tracking accuracy and correct use of analytics tools, tags, and UTM parameters

  • Evaluation of reporting frameworks and dashboards: are you seeing the whole picture, and are the numbers reliable?

  • Analysis of attribution models to determine how correctly they reflect the real influence of each channel

  • Identification of data gaps, duplicate entries, and sources of reporting error

  • Technical and security audit for compliance and data reliability

Why is an audit needed?

  • Ensure you can trust the data driving your business and marketing decisions

  • Reveal blind spots, tracking breakdowns, or integration errors costing you revenue

  • Optimize marketing spend and ROI with accurate, full-funnel attribution

  • Streamline analytics processes, reduce manual reporting, and eliminate data silos

  • Get actionable recommendations to unlock deeper insights and strategic advantage

Service result: You receive a detailed, transparent report outlining every step of the data journey, with diagnostics of weak points, missed opportunities, and actionable strategies to achieve a truly unified analytics infrastructure. This lays the foundation for accurate measurement, better business decisions, and sustainable growth.

Start with a professional End-to-End Analytics Audit—gain 360° data visibility, increase your marketing effectiveness, and drive business success with confidence!